ConsultingPremium ExhibitionsBerlin

ConsultingPremium ExhibitionsBerlin

Creating a platform for the future of fashion

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Task

PREMIUM is the largest trade fair for high fashion in Europe. As the worlds of technology and fashion continue becoming more and more interconnected, the goal was to reflect this trend in the fair’s program.

Result

PEAK worked with PREMIUM to establish the #FASHIONTECH conference using both expert lectures and hands-on workshops to explore the future of wearables and design, e-commerce and retail, and online marketing and communications.

The first #FASHIONTECH Berlin was held in 2014, a joint project between PEAK and the PREMIUM Group, the flagship event organizer at the forefront of innovation within the European fashion trade show landscape.

#FASHIONTECH Berlin is a conference and exhibition for all up-and-coming ideas and business models that influence the way fashion is designed, produced, distributed, marketed and sold. The event, which includes workshops, panel discussions and networking mixers, highlights the applications of augmented/virtual realities, retail tech, wearables, IoT and sustainability in the fashion ecosystem.

From the first seed of the idea through to the implementation of the twice-annual event, PEAK has been active on the positioning, strategy and operations of #FASHIONTECH, continually pushing the event to develop further and securing PREMIUM's place at the forefront of fashion and tech.

Project Review #fashiontech
Deutsche Telekom as a long-term partner kicked off its own fashiontech incubator at #FASHIONTECH.
Smart fabrics and textiles close up at the exhibition area
Dirk Schönberger (Creative Director, Adidas Sport Style Division) and Anita Tillmann (CEO, Premium Group)
Politics at #FASHIONTECH: minister of transport Peter Ramsauer
Some designs are still in the prototyping phase, some are already wearable
“The event has long moved away from being a meeting place for nerds – nowadays it is rather the opposite; it promotes Berlin as a fashion capital.” — Die Welt
“Anyone paying a visit will be able to tell at first glance how the project has grown.” — Süddeutsche Zeitung